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RIOT IQ
Delivery
2024
riot iq is a next-gen online IQ test designed for the digital age. It combines professionally developed questions with a playful, modern UI to make intelligence testing feel engaging, accessible, and shareable. I designed the entire product experience—from landing page and test flow to results and monetization strategy.
Recognition
Client Name
RIOT IQ
Services
Conception, Design
Problem
IQ tests are everywhere online, but most of them feel outdated, shady, or untrustworthy. The market is flooded with: • Sketchy-looking websites with poor UX • Clickbait-style landing pages that prioritize ads over user experience • Questionable scoring logic or unclear results • No reason to share or return after taking the test Our challenge: How might we reimagine the online IQ test experience to feel premium, credible, and fun—without losing accessibility or virality?
Solution & Experience
riot iq was built to be something you’d actually want to share with friends. I focused on designing a smooth, mobile-first experience that’s easy to start, engaging to finish, and rewarding to talk about. Key design decisions: • Branding: Developed a bold, confident name (“riot”) and visual identity that feels playful yet sharp. Bright accent colors meet a clean, minimal layout. • Frictionless onboarding: No account needed to start. Users dive right into the test within seconds. • Question design: Collaborated with test creators to format logical and visual questions clearly, with subtle animations and time-based progression. • Smart result presentation: Users receive percentile-based scores, cognitive profile visualizations, and shareable summaries that feel personal. • Freemium model: Designed upgrade touchpoints around insight depth, certificate access, and community features—without interrupting the core flow. Every part of the user journey—from landing page to results screen—was optimized to feel credible, smooth, and social-friendly.
Final thoughts
riot iq was one of those rare projects where product, branding, and user psychology all intersected perfectly. It was an opportunity to build a clean, engaging product that stands out in a sea of outdated competitors. From a design perspective, it was about building trust in a space where skepticism is high—and making intelligence feel a little more fun, shareable, and human. Working end-to-end on riot iq sharpened my ability to think like a founder, but design like a user advocate.
