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Artelo
Delivery
2024
artelo.io is a print-on-demand platform built specifically for artists and creators. It offers high-quality prints and framing from a single source, giving creators the best margins and full control. The platform integrates directly with Etsy and Shopify, automating fulfillment and simplifying logistics. I was responsible for designing the landing page from scratch, with the goal of turning artelo.io into a high-converting, trustworthy platform for professional artists.
Recognition
Client Name
Artelo
Services
Conception, Redesign
Problem
Despite having a powerful web app and strong backend fulfillment, artelo.io lacked a front-facing site that reflected its value. The challenges were clear: • No clear messaging for first-time visitors • No visual storytelling to reflect the premium product experience • Unclear value proposition compared to other print-on-demand providers • No optimized flow for converting creators into users My challenge was: How can we make a technically strong platform feel artist-friendly, trustworthy, and premium—while driving conversions?
Solution & Experience
I approached the landing page as both a storytelling and conversion tool. The goal was to speak directly to the needs of independent artists: maximizing earnings, simplifying fulfillment, and growing their business. Key design decisions: • Clear hero messaging: Communicated the product in one sentence: “Prints and frames. One partner. Better margins.” • Benefit-focused layout: Highlighted core values like integrated printing & framing, zero upfront cost, and Etsy/Shopify integration. • Visual language for trust: Clean, gallery-like aesthetic with subtle interactions and product mockups to showcase quality. • Conversion-friendly structure: Short scroll depth, clear CTAs, and key info front-loaded (pricing, integrations, fulfillment speed). • Tone and voice: Confident but creator-friendly—balancing professionalism with accessibility. Every section was designed to build confidence and reduce friction—from the first headline down to the integration setup overview.
Final thoughts
artelo.io is solving a real problem for artists: the pain of juggling multiple vendors, low margins, and manual fulfillment. This project allowed me to blend product storytelling with e-commerce strategy—making a complex backend feel simple and elegant on the front. Designing the landing page from scratch meant owning not just the visuals, but the voice, tone, and flow of the brand. I’m proud of how the final page turned out: it feels trustworthy, aspirational, and aligned with the creators it’s built for.
